Model - Directive

Principle 1

Model

Align investment to bookings via LTV:CAC modeling and NSM selection.

Model Growth With Financial Precision

STRATEGIC ALIGNMENT

Customer Generation starts with financial clarity. Growth only scales when investment decisions are grounded in bookings efficiency, not assumptions.

DiscoverabilityOS™ supports that discipline by translating the Ideal Customer Profile into a real account universe and guiding how capital is deployed across discovery channels. This creates efficient scale without diluting quality, fewer bad-fit impressions, and stronger pipeline performance as budgets grow.

Since 2020, Directive has labeled and tracked over $481M in B2B ad spend across every vertical, channel, ACV, and business model.

Financial Modeling Maturity Index

How revenue measurement evolves from assumptions to confident capital allocation.

Most teams operate in the middle of the maturity curve, relying on channel-level metrics and intuition. DiscoverabilityOS™ moves modeling upstream so capital allocation decisions are grounded in revenue impact before spend scales.

DISCONNECTED

Our basic analytics are not set up and we have trouble tracking leads to deals. We do not have a firm CLTV or CAC per channel.

PROXY

Tracking is set up but we’re measuring revenue through some generic proxy like ‘leads’.

We have either CLTV or CAC per channel but not both.

CONNECTED

We have a direct measurement of revenue through a strong revenue proxy like SQLs.

ADVANCED

We have advanced measurement capabilities and track LTV:CAC against industry benchmarks.

SOPHISTICATED

We are able to layer our LTV:CAC modeling with data such as employee size, titles, roles, and regions to empower efficient capital allocation.

Growth Models Determine Metrics and Opportunity

GROWTH MECHANICS

Business model, NSM, and growth objective work together to define how capital should be deployed. Customer Generation aligns these inputs so investment decisions reflect how revenue is actually created and where growth is most likely to come from.

SUBSCRIPTION MODEL

Blended Tiers

Usage-Based

Per-Seat

Feature-Based

Freemium

BUSINESS NSM

Qualified Pipeline

Growth Efficiency

GROWTH OPPORTUNITY

Market Penetration

New Product

New TAM/ICP

Up-Market

Global Expansion

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First Party Data - Hero Video